Peter Jones, VP of Operations
Weathervane Seafood Co.
"What is most impressive to me about the MSP is that they can do what we want! Other mystery shopping service providers just can't offer the same level of 'shop' flexibility.

Goodwin & Associates also seem to have solved the problem of compiling data and saving it so we can actually see— and evaluate— change over time. Some places dump data after a while, and then we have to start over. Being able to study particular service factors in aggregate is a very powerful management tool. The reporting function at Goodwin is also exceptional.

While it might be a detail, Goodwin & Associates simply provides great service. Almost everyone there has a strong hospitality industry background, and knows how to treat a customer. They're very easy to work with."

Sarah Wiggin, Director of Operations
Ristorante Fiore
"As a small, high-end restaurant group, I didn't think we could really afford professional mystery shopping services. We were so small, and our needs were so particular, it always seemed as if this management tool was beyond our reach.

Goodwin & Associates opened the door to professionally orchestrated mystery shopping services for smaller organizations like ours. Most importantly, it's cost effective. There is nothing out there that's comparable. I was amazed at how quickly Goodwin responded to what we were looking for, and got shoppers into our locations so we could begin to understand how our customers are responding to the dining experience our restaurants provide.

Goodwin is always willing to change the structure of the shop without making me feel badly about being so particular. They have not only a large pool of people ready to go into my restaurants, but very high quality people. Did I forget? Their reporting function is just short of spectacular. They make me look good at all my management meetings!"