To-Go's Evaluation
Ask any customer what their most frustrating restaurant experience has been, and very often you will find a poor experience ordering take-out at the top of the list. This lucrative way to increase same store sales is often derailed by poor execution. To-Go's are often viewed by staff as a pesky interruption instead of as a valuable sales building tool.

As operators, our only feedback on our to-go program is usually an irate phone call when an order is wrong. We rarely hear about what we get right, or more importantly, the ones we disappoint who don't call, but go somewhere else next time for take-out.

Also, customers often have great suggestions about how we could have executed their experience better.

• Did they not receive enough plasticware, sauce, napkins?
• Was their order packed poorly, or very well?
• Were they treated courteously on the telephone?
• Were they given an accurate quote of time to pick up?
• Were they offered directions to your location, or told where to pick up their order?
• Were they made comfortable while waiting for their order?
• What would make them more likely to order from you again next time?
• Did the order taker suggest any additional items, such as drinks, appetizers or dessert? Did they upsell any items?
• Were they offered or given a to-go menu for their next visit?

Have us evaluate your customer's take-out experience for some valuable feedback about an often overlooked segment of your customer base.